I came up with the concept of the Bollock Bra as a response to the pervading legacy that visual culture is traditionally made for men by men and this extends from Art History into fashion and into the pornography industry.

There is a significant lack of images made for women by women for the voyeurism of women.

The Bollock Bra evolved from a development of the “Hello Boys“ advert for the Wonderbra some years ago. It is a response to the eponymous posing pouch, which is always too amorphous.

There is a coyness which surrounds the sexualizing of the male body for the erotic interest of women. The Bollock Bra celebrates the male genitals with a touch of glamour.