THE CHRISTIAN LACROIX BOLLOCK BRA 2001

I came up with the concept of the Bollock Bra as a response to the pervading legacy that visual culture is traditionally made for men by men ,and this extends from Art History into fashion and into the pornography industry .

There is a significant lack of images made for women by women for the voyeurism of women.

The Bollock Bra evolved from a development of the “Hello Boys“ advert for the wonder bra some years ago. It is a response to the eponymous posing pouch, which is always too amorphous.

There is a coyness which surrounds the sexualizing of the male body for the erotic interest of women. The Bollock Bra celebrates the male genitals with a touch of glamour.

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